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He’s looking to be loyal to the manufacturers that can help him reach both of these goals. He wants to impress Senior Architects at his firm with his knowledge and his ability to balance tried-and-true products with new and improved product choices. His ultimate goal is recognition in his company. And the closer you can get him to that goal, the more confidence he is going to have in your products. Ultimately, he wants to find answers to all of his questions and be 95% of the way to a decision on whether or not your product is a good fit before he ever speaks to someone from your company. Mike does not want to call your sales team or fill out a contact form to answer a simple question. He wants to be able to find quick answers, lots of supporting reviews, testimonials and insights from a range of perspectives. He’s more impressed by the amount of information he can find out about a product online and how that information is presented than he is impressed by glossy magazine ads and taglines. Mike subscribes to trade publications like ArchRecord, but he barely reads them and thinks that an online presence is more important than a good looking print ad. He’s looking for brands that understand his need for on-going education and wants to find a handful of websites that he can come back to again and again when he has questions. Instead, he’s hoping that by searching for the product he needs, he’ll also be able to learn more about the product category and how it factors in with overall projects. He’s not going to read typical print journals, and he’s definitely not using catalogs to search for information or products. It took some adjusting for him when iPads and touchscreens first hit the market, but now he can’t imagine going back.Įven though Mike is feeling more confident about his job lately, he’s still looking to learn about his industry.

Cell phones, Wikipedia, and Google are second nature to him.

Like most Millennials, he’s had the internet at his fingertips for most of his life. He’s still the new guy in the office, but he’s made some good calls on products in the recent past, so he’s earned some respect from his Senior Architects (and he’s learning to trust his instincts). Mike has been working at his firm for just over a year, and he’s finally starting to feel like he’s settling in. Let’s take a closer look at a Junior Architect and get to know him a little better. They’re the ones in charge of researching and selecting the products their firm will use on a product. Junior Architects are the guys and gals that spend the most time on your website. We’ve put together a buyer persona for Junior Architects below. Outside pressures, job-site hierarchy, and internal politics can have a major impact on how and when architects decide to spec products.

Chief architect home designer pro can't delete roof plane full#

It’s important to look at the full picture of their professional role, not just what they need from you. Marketing to Architects After They Spec Your Product The Architect's Buyer Personaīefore you can market to architects (or any customer) effectively, you have to understand them.

Chief architect home designer pro can't delete roof plane how to#

How to Get Architects to Spec Your Productsħ. Marketing to Architects Through Your Websiteĥ. The 1 Simple Key to Becoming the Architect's Go-to ResourceĤ. Understanding the Architect's Relationshipsģ. There is a lot to say about marketing to architects, so.

Chief architect home designer pro can't delete roof plane download#

Discover more about Architects : Download the Architect Marketing & Research Report to get deeper insights into who they are and what they want from building materials companies.